Why Do I Need A New Logo?
A logo by itself is only an element of graphic design that symbolizes the company’s beliefs. A well-designed logo can help a brand to become remembered and be recognized. Therefore, it can facilitate the brand to become identifiable among many others. However, it will not make a name for the company or determine its reputation.
To create a successful brand, you need to strive to build a strong emotional connection with your target audience. A logo serves the purpose of distinguishing a business within the competitive arena and intends to trigger a positive emotional response in the target audience.
Can I design a logo myself? Absolutely!
There are many online logo design resources such as Canva, Wix, Logojoy, and many others. They allow small businesses and self-starters with a small budget to create logos relatively inexpensive and fast. Nonetheless, if you are serious about your company’s visual representation and strive for uniqueness, consider getting a custom logo design.
Simply put, you would not allow a non-surgeon to perform an appendectomy on you. Having a professional-looking logo can help you build customers’ trust. There is a direct connection in the consumer’s mind between the visual side of the business and the quality of the services. You do not want to turn away potential clients because your logo looks amateur or lacks individuality.
Do I need a New Logo for my business? Hmm… Let’s See!
At times logo redesign can turn into a quite an expensive and timely procedure. Changing a logo for your established company is a difficult decision. To keep a consistent and appealing look, most attributes of the corporate identity would have to be redesigned or updated along with it. Business cards, brochures, fliers, and other printed marketing materials – a lot of resources goes into this process.
Does My Company Really Need A Logo Redesign?
Think back to when the original logo was created and how it was mainly used. For example, let’s say you own a dry cleaning shop that’s opened back in the 80s. Most likely the only way you’ve ever used your logo was as a retail sign outside of the store or a Yellow Page Heading. Large, visible, and eye-catching! However, modern technology dictates particular guidelines for logos that have changed since then.
Take a good look at your logo and answer these questions:
- Is The Text Readable When It’s Sized Down?
- Does The Logo Look Good In Black And White?
- Does The Logo Look Appealing On The Social Media Platforms?
- Does The Style Seem Old And Outdated?
If you answered “Yes” to any of these questions – you need a new logo!
Relevance to the brand – Keep Up With Your Growth!
Businesses develop and often change the course of action with time. Companies grow, expand, add new services, gain competitors, expand the employee base, merge with partners. Company values and ideals advance along with those processes. Look at it this way, every time you change your address, you have to get a new driver’s license to provide the most up to date information. The same principle can be applied to your logo. If your logo does not communicate your company’s current values and represents the past, you need a redesign.
Quality Of Your Logo Is Crucial!
Some companies start up small with a limited budget. Self-starters, entrepreneurs, small business enthusiasts, who eventually become successful. You may have created an original logo as simple as in a word document with funky drop shadows and generic fonts. If your logo falls into this category, and you’re ready to take the look of your company to the next level, it is definitely time for a logo redesign.
What makes you memorable? The Look!
Do not underestimate the power of good visual representation! How many times have you gone to the store to buy a bottle of wine and made a choice based solely on the logo design? You’ve done it subconsciously, without even thinking or paying attention.
Do you think your competitor’s logo is more appealing?
Does your logo relate to your customers?
If your current logo does not create a strong connection with the target client, it may be a reason to think about a logo redesign.
What if my customers won’t recognize me? No Worries!
This is another aspect business owners must take into consideration when thinking about logo redesign. Will your customers be confused by the change?
There is a good alternative to redesign – logo refresh. It is a simpler but still effective way to breathe new life into your logo by changing a few elements and yet keeping the core the same. Lots of well-known companies use this tactic quite successfully in their rebranding process. It keeps the connection with the existing client base and draws attention.
