Influencer Marketing Strategy and Management
Influencer marketing is getting hotter day by day as many large and small businesses are leveraging it to increase their customer base by constantly promoting their brands through influencers.
Influencer marketing is a form of digital marketing strategy that involves the use of social media platforms through influencers, people, or organizations that have a high social influence to increase the credibility of a business or product in the online world. It is one of the most effective techniques to improve the awareness of a brand among its potential customers.
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How Does Influencer Marketing work?
Who is an Influencer?
Influencer marketing has proven to be the fastest-growing online customer-acquisition technique. It is a creative customer-focus strategy that businesses often use to tap into the online community to educate prospects about their products and services.
In the past, influencers were mostly well-known figures in society, especially celebrities, speakers, content creators, models, and industry experts. Due to the emergence of social media, more and more people on the social media arena qualify as influencers due to their large fan base and high level of influence in their niche. In a nutshell, an influencer is anyone that has developed fame or popularity in the online world and has a large and loyal following.
✔ Trust
✔ Relationship with the community
✔ High ROI
✔ Reaching a specific audience
How do Influencers work?
The difference between an Influencer and an Ambassador
Influencers work differently from brand ambassadors, meaning they get compensated for each promotion done through their page for a business. Influencer marketing entails making influencers give positive recommendations and/or reviews about the products or services to their fans. Typically, the influencer would talk about why he/she likes the products or services and motivate people to try out what the business offers. Most times, influencer marketing requires lesser expenses than other forms of marketing and it also drives results.
An Ambassador – is a brand advocate and a loyal customer. It’s someone you as a brand can have an ongoing collaboration with. Unlike Influencers, Ambassadors support your business on a regular basis, and get paid regularly for advertising your services or products on their platform.
Both work as a form of a real life customer testimonial, and we all know the value of positive feedback, especially, when it’s immediately delivered to a large number of potential prospects.
Offer Business Exposure
Most influencers have built a high reputation and exposure among their audience. When they talk about things they love, a large chunk of their followers would be willing to try out the products or services. In an ideal situation, promoting your brands on their channels would help attract new customers to your business.
Brings Credibility
When influencers with high reputations in the online world promote your business on their channel, their reputation among their following would extend to your brand. People tend to trust products and services recommended to them by those they see as a public figure on the social sites.
Every Influencer as a story to tell…
Influencer marketing has proven to be one of the key strategies to effectively and efficiently improve the online performance of a business by creating proper brand awareness. Through social media influencers, most small and large businesses have been able to gain exposure and improve their credibility among prospective customers.
If you would love to learn more about influencer marketing and how we can help your business grow through influencer marketing, get in touch with us now.
Affiliate Marketing
Affiliate marketing is a form of performance-based marketing in which you pay affiliate marketers commission for the number of new customers or clients that purchase your products through them. In essence, they promote your products on their platform and you pay them for each sale you make through them. It is one of the easiest ways to boost the sales performance of a business.
If you’re a business owner or a Social Media Manager looking for Influencers or Brand Ambassadors, tell us about your campaign, and we’ll connect you with the right people.
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INFLUENCER MARKETING IS MORE THAN SIMPLE COLLABS WITH INSTAGRAM FAMOUS PEOPLE
We Develop and Execute Influencer Marketing Strategies
We find perfect influencers for each brand based on the campaign and the industry, provide specific guidelines to ensure correct execution, monitor, and measure results.
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